PROJECTS
Designed DARI a digital real estate ecosystem from Scratch
Early-stage (0→1)
I am really proud of my contributions to Dari and the positive impact it has on Abu Dhabi's property ecosystem. I am eager to discuss this project further to share more insights.
+213%
Customer Lifetime Value
+35%
Increased Employee
Productivity
+5%
Increased Employee
Productivity
UX Lead (Team of 3 )
4 months
4 cross functional team
Live
Simplifying the Payment Experience at Shaadi.com
Led the payment page redesign at Shaadi.com to boost freemium-to-premium conversion, focusing on user-centric improvements.
+19.8%
Conversation rate
+5.1%
Revenue per visitor
-5.1%
Reduce in drop rate
UX Designer (Lead the project)
5 days
Growth and Monetization Team
Live
Flight and booking management portal ✈️
Re-architecting and Redesigned
Revolutionizing a B2B Airline Platform
Millions of Echo smart speaker customers use the Alexa App to set up their devices, but almost half did not complete setup on their first try. With a jarring and inconsistent experience, customer confidence was lacking throughout the entire flow.
-73%
Time to complete a booking
+90%
Availability of documents
-17%
Error rate decrease by
Senior product designer
4 months
Scalable Design System for DARI
From Chaos to Consistency
Dari Design System
A comprehensive and robust design system for Dari. This system would serve as the single source of truth for all UI elements, patterns, and guidelines, ensuring a cohesive and intuitive user experience across all platforms and services, while also streamlining the design and development process.
Designed DARI a digital real estate ecosystem from Scratch
Early-stage (0→1)
I am really proud of my contributions to Dari and the positive impact it has on Abu Dhabi's property ecosystem. I am eager to discuss this project further to share more insights.
UX Lead (Team of 3 )
4 months
4 cross functional team
Live
+19.8%
Conversation
rate
+5.1%
Revenue per
visitor
14.7%
Reduce in drop rate
Simplifying the Payment Experience at Shaadi.com
Led the payment page redesign at Shaadi.com to boost freemium-to-premium conversion, focusing on user-centric improvements.
+19.8%
Conversation
rate
+5.1%
Revenue per
visitor
-5.1%
Revenue per
visitor
UX Designer (Lead the project)
5 days
Growth and Monetization Team
Live
Re-architecting and Redesigned
Flight and booking management portal ✈️
Simplifying the Payment Experience at Shaadi.com
Led the payment page redesign at Shaadi.com to boost freemium-to-premium conversion, focusing on user-centric improvements.
UX Designer (Lead the project)
5 days
Growth and Monetization Team
Live
-73%
Time to complete a booking
+90%
Availability of documents
-17%
Error rate decrease by
Scalable Design System for DARI
From Chaos to
Consistency
Simplifying the Payment Experience at Shaadi.com
Led the payment page redesign at Shaadi.com to boost freemium-to-premium conversion, focusing on user-centric improvements.
Designed DARI a digital real estate ecosystem from Scratch
Early-stage (0→1)
I am really proud of my contributions to Dari and the positive impact it has on Abu Dhabi's property ecosystem. I am eager to discuss this project further to share more insights.
19.8%
Conversation rate
5.1%
Revenue per visitor
14.7%
Reduce in drop rate
UX Lead (Team of 3 )
4 months
4 cross functional team
Live
Simplifying the Payment Experience at Shaadi.com
Led the payment page redesign at Shaadi.com to boost freemium-to-premium conversion, focusing on user-centric improvements.
19.8%
Conversation rate
5.1%
Revenue per visitor
14.7%
Reduce in drop rate
UX Designer
5 days
Growth and Monetization
Team
Live
Flight and booking management portal ✈️
Re-architecting and Redesigned
Revolutionizing a B2B Airline Platform
Millions of Echo smart speaker customers use the Alexa App to set up their devices, but almost half did not complete setup on their first try. With a jarring and inconsistent experience, customer confidence was lacking throughout the entire flow.
-73%
Time to complete a booking
+90%
Availability of documents
-17%
Error rate decrease by
UX Architect
5 days
Scalable Design System for DARI
From Chaos to Consistency
Simplifying the Payment Experience at Shaadi.com
Led the payment page redesign at Shaadi.com to boost freemium-to-premium conversion, focusing on user-centric improvements.