Hello! I'm

Furqan Ahmed Baig

With 10 years leading UX teams and a track record of delivering impactful projects, I am a CUA™ Certified UX Analyst specializing in user research, strategic design, and crafting visually compelling experiences. My empathetic and creative approach, combined with a strong work ethic, drives me to seek out and excel in new challenges.

Linkdin Profile

EXPERIENCE

(10 Years)

Aldar Group (ADRES)

SR. UX Designer | Jan 2022 - Present

Demonstrated expertise in leading UX design projects across the entire product lifecycle, from concept to implementation. Successfully delivered user-centered designs for SaaS and mobile applications for clients including Abu Dhabi Municipa-lity ADGM, and TAMM. Provided mentorship and guidance to junior designers

Aldar Group (ADRES)

SR. UX Designer | Jan 2022 - Present

Aldar Group (ADRES)

SR. UX Designer | Jan 2022 - Present

Air Arabia

UX Architect | Sep 2019 - Jan 2022

I led the complete revamp of the Booking and Agent Management Portal and succ- essfully spearheaded the develop-ment and launch of multiple impactful projects, including AeroAGENT and XBE (Top product by Air Arabia)

Air Arabia

UX Architect | Sep 2019 - Jan 2022

Air Arabia

UX Architect | Sep 2019 - Jan 2022

Shaadi.com

UX Designer | OCT 2016 - May 2019

At Shaadi.com, I played a key role on the Growth & Monetization team. I redesigned the payment page, resulting in a 3.2% conversion rate increase and recognition as a top performer through a 'Best Employee' award

Shaadi.com

UX Designer | OCT 2016 - May 2019

Shaadi.com

UX Designer | OCT 2016 - May 2019

Lionbridge India

UX Designer | OCT 2015 - Oct 2016

During this one year contract I created a CRM system for HCBC bank and handover the research material to the bank

Lionbridge India

UX Designer | OCT 2015 - Oct 2016

During this one year contract I created a CRM system for HCBC bank and handover the research material to the bank

Lionbridge India

UX Designer | OCT 2015 - Oct 2016

During this one year contract I created a CRM system for HCBC bank and handover the research material to the bank

SDL India

UI Designer | Aug 2012 - Oct 2015

I began my career as a Junior Designer and consistently exceeded expectations in UI design throughout my first year. This strong performance led to me being recognized as the 'Best Employee' by the company

SDL India

UI Designer | Aug 2012 - Oct 2015

SDL India

UI Designer | Aug 2012 - Oct 2015

Download CV

OpenAI
ChatGPT
Jira
Sprint
Figma
Design
Miro
Wireframe & Brainstrom
Framer
No Code
Spline
3D Design
Protopie
Micro Interactions
Hotjar
Analytics

Education

Certified Usability Analyst (CUA™)

Human Factors International

2025

Diploma in Design and VFX

Arena Multimedia

2011

Bachelor in Commerce

EIILM University

2009-2011

What I do

Sr. Product Designer

ADRES (Aldar group)

Design Mentor

Designerrs Academy

Hoby

Music, Movies & Learning

What Sets Me Apart

Strategic Leadership & Vision

Proven leadership in fostering collaborative and innovative design teams, with a strong strategic focus on translating business objectives into successful user experiences through well-defined UX strategies, including research methodologies, design systems, and rigorous usability testing.

Expertise

Possesses deep expertise in user research methodologies (e.g., user interviews, usability testing, surveys) and data analysis, coupled with a strong understanding of accessibility guidelines and best practices for inclusive design. Proficient in a wide range of design tools and technologies, including prototyping, wireframing, and user interface design software.

Data-Driven Decision Making

I am a Data-driven designer with experience in A/B testing and user analytics to optimize UX, drive business outcomes, and effectively communicate design insights to stakeholders.